A One Glass & Framing

The phrase "theory of A One Glass & Framing" refers to the framing effect, a cognitive bias where people's choices and judgments are influenced by the way information is presented, even if the core facts are identical. For example, people are more likely to prefer a "half-full" glass of water than a "half-empty" one, even though they contain the same amount. This bias highlights how the positive or negative presentation of choices (or "frames") significantly impacts decisions and perceptions. 

 

How the Framing Effect Works 

 

• Positive vs. Negative Framing:

  The same decision can be viewed as a gain or a loss depending on the language used.

• Gain Framing:

  When presented as a gain, people tend to prefer a certain outcome over a probable one.

• Loss Framing:

  When presented as a loss, people tend to choose an uncertain or risky loss over a guaranteed loss.

Example: 

 

• "90% fat-free" vs. "10% fat": A food product described as "90% fat-free" is often perceived more favorably than the same product described as "10% fat," leading to a more positive choice despite the identical nutritional content.

Origin of the Concept

The framing effect was a significant focus of research by psychologists Amos Tversky and Daniel Kahneman. 

 

In essence: The "theory of A One Glass & Framing" is a metaphor for the psychological concept that describes how different ways of "framing" the same information can lead to very different emotional responses and decision-making outcomes.